Move Melons with Tasting Demos!
This time of year has shoppers looking for summer treats to quench their thirst and sweeten up snack time. With melon season on in the Northwest, it’s an ideal moment to introduce eaters to new-to-them varieties or encourage shoppers to pick up a familiar favorite!
Setting up a successful demo in your store is a proven way to drive category sales and can be easily executed with a few considerations and details in mind.
Time of Day
Make sure you’re getting the most bang for your buck by setting up a sample station during a time of day you know many shoppers are visiting the produce department.
Location
Find a location in your department that doesn’t obstruct the flow but has good foot traffic and allows shoppers to move easily from the demo table to the melon display.
Advertise in Advance
Whether on social media, in your newsletter or with in-store signage, letting shoppers know a chance to taste some tasty melons can help draw people into the store to experience your demo.
Visually Entice Shoppers
We eat with our eyes first! Lay out a lush tablescape that includes platters of fresh-cut melon and whole examples to entice and delight!
Incorporate POP
Don’t have your Northwest melon POP yet? Click here to download and place them on your demo table so shoppers can learn more!
Safety First
Does staff need a reminder on safely handling melons for sampling? We have a flier for that! Click here to view our Melon Toolkit with safe handling tips and more!
Order Up & Promote!
Be sure to order enough melons before demo day for both the demo tasting and for your increased sales! Pairing the demo with a melon ad with promotional pricing creates value for shoppers stocking up!