Squeeze Something Great from this Season’s Citrus
Get shoppers juiced up with citrus at its peak
As shoppers continue to fill their carts with their favorite citrus fruits to fuel their feel-good new year routines, now’s the perfect time to encourage them to explore citrus’s full potential by breaking out the juicer. From familiar favorites like oranges and grapefruits to more specialty varietal citrus, there are plenty of terrific flavors to squeeze out of the season right now—and infinite ways to use that delicious juice.
It's worth the squeeze
Whether looking for a tall glass of traditional orange juice or a tumbler of something more adventurous, there’s no better time to get creative with cocktails and mocktails that star a healthy dose of citrus.
There are certainly obvious choices when it comes to squeezing a tasty glass of citrus juice. Heirloom Navel oranges are a classic choice, and Cara Cara Navel oranges have a hint of berry flavor and offer colorful fresh twist.
While most shoppers might not think of mandarin varieties like TDE, Murcott and Page as go to’s for juicing, what they lack in size they more than make up for in depth of flavor.
There’s also no reason not to encourage shoppers to mix things up! Tart and complex citrus like grapefruit can complement sweet mandarin juice to help create balance, and folks can experiment with different varieties of mandarins and oranges to find their own perfect blend.
Squeeze & Sip
Mix it up
Cocktails and mocktails give more complex flavors their moment in the spotlight. Since many mixed drinks require a smaller volume of juice, it’s a great opportunity for shoppers to pick up just a few pieces of fruit to experiment with and give something new-to-them a try.
The balanced but concentrated grapefruit flavor of Rio Star grapefruit can find balance in beverages with sweet, salty and herbal ingredients.
While the highly aromatic Sour Marmalade orange may be too intense for most to enjoy fresh, it can really shine in a cocktail with a little sweetness from simple syrup or sparkling wine.
Blood orange varieties like Moro and Sanguinelli are great for their fresh, floral juice and add an exciting punch of color.
When it comes to putting citrus juice to use, the sky is truly the limit. To get familiar with all the delicious citrus that OGC offers throughout the season, be sure to explore the Citrus Toolkit HERE.
Contact your Account Rep for more recommendations and to place your order!