Tap Into Organic Trends Now
Once a niche, organic produce has become a core retail category.
Today’s organic produce category isn’t the Birkenstock-clad shoppers’ niche it once was. Heading into 2026, the category is firmly commonplace.
Underscoring this mainstream momentum, U.S. organic sales reached $71.6 billion in 2024, according to the 2025 Organic Market Report released in April by the Organic Trade Association (OTA), headquartered in Washington, DC.
What’s more, produce remained the largest organic category, accounting for 30.1% of total organic sales, or $21.5 billion.
Organic produce penetration in total U.S. produce grew from 13.1% in 2015 to 15.5% in 2024, and produce remains the entry point for consumers into organics.
“Organic has moved into everyday shopping,” says Noelle Neary, produce category manager for The Wakefern Food Corp., in Keasbey, NJ, while speaking on a panel at the New York Produce Show in December. “For 2026, the focus is on how organic is presented — whether through integrated or dedicated sets, clearer pricing and better education — so shoppers can make confident choices.”