Mushroom Toolkit
Mushrooms are having a moment. For the last few years, shoppers have had a growing awareness of how mushrooms can help them work towards their overall health and wellness goals. They’re packed with nutrition, and are versatile, tasty and satisfying. Plus, fungi are fascinating!
With so many mushrooms to explore, it’s no surprise this category keeps growing. Chefs and home cooks alike are getting more adventurous and adding new-to-them wild and cultivated mushrooms to their meals. Harness this upward curve by boldly displaying and educating shoppers on unique varieties beyond the standbys.
Use all the resources in this toolkit to educate staff, introduce wild and cultivated mushroom varieties to your eaters and watch as this category sprouts sales for your department.
