Push is on to grow consumption of organic radicchio
Publication date: Tue 6 Oct 2026
© FreshPlaza.com / Astrid van den Broek
The heart of the Pacific Northwest organic radicchio and chicory season is about to get going. "As the Northwest season gets underway, we move from a handful of familiar varieties into an assortment of different shapes, colors, textures and flavor profiles. Imagine hues of rose, burgundy and green-speckled heads of sturdy leafy vegetables," says Amy Brown of the Organically Grown Company.
For OGC, its primary fall and winter supply comes from organic growers in Oregon's Willamette Valley and Washington's Skagit Valley which offer a broad assortment of these cold-weather specialty crops. In fact, the PNW's growing regions share climatic similarities with Italy's Veneto region, where radicchio has been cultivated for centuries. "These are crops that thrive in cooler conditions, making them particularly well suited to fall and winter production here. Skagit is also close to the Puget Sound which makes it less likely to freeze than other regions," says Brown.