Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook
With 40 years in produce sourcing and merchandising, and a key influencer of the retail farm-to-table movement in the Northwest, OGC’s Jeff Fairchild is a true expert. His trusted connections with farmers and deep understanding of the supply chain, shopper behavior and effective display, pricing and promotional strategies are invaluable.
Bring On the Bold Flavor of Asian Greens
Download point of purchase shelf signage so shoppers have also the info they need about these great greens.
Harvesting Wisdom: Margin, Waste and the Art of Produce
Managing a profitable produce department is no easy feat. It’s not just displaying beautiful fruits and veggies and watching them sell. Produce work moves fast. Things change by the hour, and the pace means mistakes large and small happen. The key to success? Carefully managing margin so sales make up for inevitable waste—but that’s a whole lot easier said than done.
Organic Yellow Pitaya Dragon Fruit Toolkit
Inside the vibrant yellow skin of the sunny Yellow Pitaya dragon fruit is juicy, white flesh studded with small, edible seeds. Its texture is like a cross of a kiwi and a pear with a sweet and mild, lightly floral flavor.
Bring the Grove to Your Aisles
Fresh from California’s northernmost citrus soils, Johansen Ranch fruit brings a little sunshine to every shelf. These organic Satsuma and Clementine mandarins, Blood oranges and Meyer lemons are grown with the same patience and purpose that’s guided the ranch for generations.
Merchandising Magic at Organic Produce Summit
Jeff Fairchild, a buyer for the Organically Grown Company, emphasizes the importance of telling a story. "You don't remember the price, you remember the eating experience," he says. Front of store displays must be the best quality and be something the consumer is going to love and remember, Fairchild says. Clean and simple is the name of the game.