Merchandise to Make “What’s for Dinner?” Easier
Convenience matters: washed, trimmed, pre-cut, steam-ready and meal-ready options make fresh produce easier to choose and prepare. The opportunity for retailers? Take a little of the thinking out of dinner.
Radicchio & Chicory Toolkit
With shoppers searching your department for the new and novel, the time is right to bring in a rainbow of organic radicchios and chicories. Ubiquitous in Italy, these vibrant, bitter greens have been becoming a popular addition to salad bowls in North America too. The Northwest crop kicks off in October and extends into winter for the perfect opportunity to bring shoppers an exciting alternative to lettuce during cooler months—though these leaves are also at home on the stove.
One Stop Shop for Lunchboxes & Snack Attacks
September means packed lunches, after-school hunger and the daily scramble for something quick everyone will actually eat. With more than half of shoppers looking for healthier choices, fresh produce has plenty of answers for lunchboxes, snack drawers and everything in between. Easy to grab, pack and snack? Produce understands the assignment.
Back to Routine Starts in Produce
As summer winds down and life picks up speed, shoppers are getting back to packed lunches, quick breakfasts, after-school snacks and the nightly question: What’s for dinner? That's where the produce department shines.
Fresh, organic produce naturally meets the moment. Peak-season fruits and veggies are flavorful, snackable and ready to work across breakfast, lunch, after-school snacks and weeknight meals. They make eating well feel just a little bit easier, and tastier.
Don’t Rush the Season
We get it. September is coming. The coffee shops are rolling out the pumpkin spice lattes, and school is back in session in a few weeks. But for the produce department, there’s still a whole lot of summer left to sell.
Berry Smart: Balancing Margins & Seasonal Insight to Grow Sales
Berries can and should be the number one category in driving sales, but they can also jeopardize margin performance if you’re not strategic with merchandising, inventory management, and promotions.
Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook
With 40 years in produce sourcing and merchandising, and a key influencer of the retail farm-to-table movement in the Northwest, OGC’s Jeff Fairchild is a true expert. His trusted connections with farmers and deep understanding of the supply chain, shopper behavior and effective display, pricing and promotional strategies are invaluable.
Bring On the Bold Flavor of Asian Greens
Download point of purchase shelf signage so shoppers have also the info they need about these great greens.
Harvesting Wisdom: Margin, Waste and the Art of Produce
Managing a profitable produce department is no easy feat. It’s not just displaying beautiful fruits and veggies and watching them sell. Produce work moves fast. Things change by the hour, and the pace means mistakes large and small happen. The key to success? Carefully managing margin so sales make up for inevitable waste—but that’s a whole lot easier said than done.
Organic Yellow Pitaya Dragon Fruit Toolkit
Inside the vibrant yellow skin of the sunny Yellow Pitaya dragon fruit is juicy, white flesh studded with small, edible seeds. Its texture is like a cross of a kiwi and a pear with a sweet and mild, lightly floral flavor.
Bring the Grove to Your Aisles
Fresh from California’s northernmost citrus soils, Johansen Ranch fruit brings a little sunshine to every shelf. These organic Satsuma and Clementine mandarins, Blood oranges and Meyer lemons are grown with the same patience and purpose that’s guided the ranch for generations.
Merchandising Magic at Organic Produce Summit
Jeff Fairchild, a buyer for the Organically Grown Company, emphasizes the importance of telling a story. "You don't remember the price, you remember the eating experience," he says. Front of store displays must be the best quality and be something the consumer is going to love and remember, Fairchild says. Clean and simple is the name of the game.