Harvesting Wisdom: Margin, Waste and the Art of Produce 

Harvesting Wisdom: Margin, Waste and the Art of Produce 

Managing a profitable produce department is no easy feat. It’s not just displaying beautiful fruits and veggies and watching them sell. Produce work moves fast. Things change by the hour, and the pace means mistakes large and small happen. The key to success? Carefully managing margin so sales make up for inevitable waste—but that’s a whole lot easier said than done.  

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Merchandising Magic at Organic Produce Summit
News and Press, Merchandising Tips Tedd Simmons News and Press, Merchandising Tips Tedd Simmons

Merchandising Magic at Organic Produce Summit

Jeff Fairchild, a buyer for the Organically Grown Company, emphasizes the importance of telling a story. "You don't remember the price, you remember the eating experience," he says. Front of store displays must be the best quality and be something the consumer is going to love and remember, Fairchild says. Clean and simple is the name of the game. 

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