Radicchio & Chicory Toolkit
The Bold & the Beautiful
With shoppers searching your department for the new and novel, the time is right to bring in a rainbow of organic radicchios and chicories. Ubiquitous in Italy, these vibrant, bitter greens have been becoming a popular addition to salad bowls in North America too. The Northwest crop kicks off in October and extends into winter for the perfect opportunity to bring shoppers an exciting alternative to lettuce during cooler months—though these leaves are also at home on the stove.
Thanks to their versatility and long shelf life, these hardy greens are a colorful and practical addition to produce sets, offering everything from small, tender leaves to large, robust heads in a wide variety of shapes, sizes, colors and flavors.
Use all the resources in this toolkit to educate staff and get eaters hooked on the bold flavors of Northwest grown radicchio and chicory.
